EUPE Kemajuan Sdn. Bhd. was founded by Dato' Beh Heng Seong and Dato' Tajudin bin Haji Hashim in 1986 to respond to the Kedah State government's call to the private sector to undertake the development of low cost houses during the recession of the mid-1980's. This result was the development of Taman Ria. Comprising 252 acres of freehold land and over 3,000 units of houses, it was then one of the largest housing schemes in the northern region of Malaysia. The resounding success of the project, in which the first 700 units of houses, including the infrastructure, were completed in a year led to visits by state dignitaries including the Prime Minister of Malaysia, Dato Seri Dr Mahathir Mohamad in 17 August 1987. Today, Taman Ria is one of the most established townships in Sungai Petani, with a privately managed market, food stalls and all amenities just a stone's throw away. This was then followed by Taman Ria Jaya as well as Cinta Sayang Golf and Country Resort and Cinta Sayang Hotel in 1988. EUPE Golf Management Bhd and EUPE Golf Recreation and Tour Sdn Bhd were set up to manage the Resort and the Hotel respectively.
Related developments included the setting up of management companies to manage the facilities provided in the townships such as markets, eating outlets and shops. A construction arm (under Riacon Sdn Bhd) was set up to undertake the Group's construction works. The Group has come a long way since then, having developed over 13,000 units of properties. Pursuant to a restructuring exercise in 1996, these 13 companies were acquired by EUPE Corporation Berhad, which was subsequently listed on the property sector of the main board of the Kuala Lumpur Stock Exchange on 24 July 1997 with a total paid-up capital of RM128 million.