Similar to what luckybee said. It is just one method to measure the volume.
Consider this example:
When someone says "the volume is great in this breakout move", how can we really tell? Plotting an MA, typically 50d sma is a simple way to tell if the move has been accompanied by volume higher than the past 50d average volume.
MA on volume is a simple and effective way to look at volume, especially useful when studying consolidation and breakout moves.